We quickly realized that products needed to be found and formulated based on texture and scent putting the purpose of the product last. We reverse-engineered daily living essentials and skincare to understand why things were the way they were. Our curiosity led us to create products that were carefully formulated for those with scent sensitivity.

After visiting major health shops and retailers it was clear that people did not understand scent loss, they did not understand that one day someone can wake up with the complete loss of smell for it to never return, they did not understand that loss of smell could lead to things smelling distorted regardless of the ingredients.  The lack of understanding and frustration is what pushed us more to raise awareness and most importantly make a difference.