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BRAND
The
THE STORY BEHIND THE BRAND
After becoming infected with COVID19 whilst working as a humanitarian aid worker in March 2020,
Kloe lost her sense of taste and smell and one month later developed Parosmia (distorted sense of taste and smell) which she didn't yet recover from. After an 18-month battle and being unable to use the majority of products on the high street, she became curious as to why products smelt and felt the way they did and that's when KZ Organics was born, creating spa quality affordable skincare accessible for everyone.
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THE STORY BEHIND THE BRAND
We quickly realized that products needed to be found and formulated based on texture and scent putting the purpose of the product last. We reverse-engineered daily living essentials and skincare to understand why things were the way they were. Our curiosity led us to create products that were carefully formulated for those with scent sensitivity.
After visiting major health shops and retailers it was clear that people did not understand scent loss, they did not understand that one day someone can wake up with the complete loss of smell for it to never return, they did not understand that loss of smell could lead to things smelling distorted regardless of the ingredients. The lack of understanding and frustration is what pushed us more to raise awareness and most importantly make a difference.
OUR MISSION
Our mission is to make daily living essentials accessible for everyone, Starting your day with normality can often lead to a happier and healthier life.
Despite our products being built for people with parosmia, they are vegetarian, cruelty free and made in England suitable for those who enjoy boutique brands.
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